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About Us

At Frost NYC, we offer urban-culture inspired fine jewelry pieces to wear with your freshest gear. We have jewelry to match your style and taste, from iced-out bracelets to chunky Cuban link chains. Our team of expert designers can even work with you to create a custom one-of-a-kind piece.

All our gold chains and pieces are made from 14k or 18k solid gold, with retro rose gold and cool white gold options available. We also create some pieces in harder 10k gold for added durability. Many of our chains, bracelets, and pendants can be iced out with pavé diamonds to add a little extra bling to your look.

Our collection includes gold chains for men, with popular styles such as the classic Cuban link, modern Miami Cuban chains, Figaro chains, and Franco chains. Choose several pieces to layer or wear one bold piece and make a statement. We also have a crazy selection of pendants that will suit any style and chain. From the iconic Jesus piece to sports-inspired pieces like basketball hoops and sneakers.

If you are looking for a sleek luxury timepiece to add to your collection, we carry a full range of Rolex watches for men, including the popular Datejust and Submariner, perfect for hip-hop artists, rappers, ballplayers, and business moguls. We also offer high-quality timepieces from Hublot, Patek Phillip, and Audemars Piguet in diamond-encrusted and basic designs.

If you’re looking for the perfect gift to give your lady, we carry a gorgeous selection of solid gold women’s jewelry pieces, including chain necklaces, studs, and hoop earrings. We also understand that every woman loves a little wrist bling, so we have an extensive collection of diamond and rose gold watches, as well as luxury women’s Rolex timepieces.

At Frost NYC, we offer a lifetime warranty and lifetime upgrade on the pieces we design so you can be assured of the quality of every jewelry item in our store. Browse our collection online or visit our 5,000-sq.ft. Showroom in the Manhattan DiamondDistrict.

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