Looking for a real Rolex that defines status, style, and success? You’ve come to the right place. At Frost NYC, we offer an elite collection of Rolex watches for men, ranging from iconic styles like the Rolex Submariner to iced-out diamond Rolex pieces made for the bold. Each real gold Rolex in our catalog is curated for collectors, hustlers, and tastemakers who understand that the right watch says everything.
Whether you're in the market for a classic Rolex Daytona or a Rolex Datejust with diamonds, our inventory has the perfect flex for your wrist.
When you're investing in a real Rolex watch, it’s about more than just telling time — it’s about telling the world who you are. That’s why Frost NYC delivers:
100% authentic Rolex watches
Unbeatable pricing with up to 50% off retail
Financing options to cop your piece now, pay later
Real gold and diamond Rolex models available
Styles in Stainless Steel, 18K Gold, and Two Tone
Whether you’re buying your first Rolex or adding to a growing collection, every watch in our lineup guarantees luxury and legacy.
Dive watch legend
40mm case size, bold bezels, and timeless performance
Perfect for: All-day flex and everyday wear
Motorsport-inspired
Diamond bezels, chronograph dials, and race-day energy
Perfect for: Power moves and pulling up in style
Classic dress watch
Diamond dials and jubilee bands
Perfect for: Business casual or black tie
Dual-timezone luxury
Iced-out bezels and bold 42mm cases
Perfect for: Jetsetters and bosses
Sporty with elite details
Colored bezels and high-contrast faces
Perfect for: Street style and luxury weekends
|
Style |
Case Size |
Metal Type |
Key Feature |
Price Range |
Best For |
|
Submariner |
40mm |
Steel / 18K Gold |
Bold bezel, diving history |
$13,800 – $23,650 |
Versatile luxury |
|
Daytona |
40mm |
Steel / Gold |
Chronograph, sporty edge |
$41,435 – $76,780 |
Motorsport flex |
|
Datejust |
36–41mm |
Two-Tone |
Diamond dials, jubilee bands |
$9,449 – $9,933 |
Classic sophistication |
|
Sky-Dweller |
42mm |
18K Gold / Two-Tone |
Dual time, iced-out style |
$40,446 – $90,096 |
Travel and boss-level energy |
|
Yacht-Master |
40–44mm |
18K Gold / Two-Tone |
Sporty, colorful bezel |
$28,820 – $58,500 |
Weekend luxe and swagger |
Value that holds: A real Rolex holds (and often gains) value over time
Statement piece: There’s no denying the flex of a real gold Rolex
Craftsmanship: Decades of watchmaking precision in every model
Resale potential: Especially with a diamond bezel Rolex
Versatility: Style it for meetings, music videos, or milestone moments
Pair a Rolex Submariner with a Cuban link chain and gold ring for an effortless flex.
Match a diamond Rolex Daytona with a tennis bracelet and pendant. Let the shine speak.
Rock a Datejust Rolex with a tailored blazer, loafers, and your gold Cuban link bracelet — timeless meets holy.
Yes, every Rolex watch sold at Frost NYC is 100% authentic and certified. Whether it’s a real diamond Rolex or a gold Daytona, you’re getting the real deal.
The Rolex Submariner is built for diving with a rotating bezel and water resistance. The Rolex Yacht-Master leans more sporty-luxe, often with colorful bezels and larger faces.
Yes, we offer flexible financing options so you can secure your real Rolex now and pay in installments.
Absolutely. A diamond Rolex blends investment, style, and wow-factor. Our iced-out models turn heads and hold serious value.
Most of our Rolex watches for men come in 40–42mm sizes, ideal for modern wrist presence. Need help? Call our experts for live assistance.
Ready to elevate your wrist game? Browse our full Rolex collection and find your perfect match — whether it's the bold Rolex Daytona, the luxurious Rolex Sky-Dweller, or a classic Rolex Datejust.
Secure your real gold Rolex, your real diamond Rolex, and your title as the best-dressed man in the room.
At Frost NYC, we offer urban-culture inspired fine jewelry pieces to wear with your freshest gear. We have jewelry to match your style and taste, from iced-out bracelets to chunky Cuban link chains. Our team of expert designers can even work with you to create a custom one-of-a-kind piece.
All our gold chains and pieces are made from 14k or 18k solid gold, with retro rose gold and cool white gold options available. We also create some pieces in harder 10k gold for added durability. Many of our chains, bracelets, and pendants can be iced out with pavé diamonds to add a little extra bling to your look.
Our collection includes gold chains for men, with popular styles such as the classic Cuban link, modern Miami Cuban chains, Figaro chains, and Franco chains. Choose several pieces to layer or wear one bold piece and make a statement. We also have a crazy selection of pendants that will suit any style and chain. From the iconic Jesus piece to sports-inspired pieces like basketball hoops and sneakers.
If you are looking for a sleek luxury timepiece to add to your collection, we carry a full range of Rolex watches for men, including the popular Datejust and Submariner, perfect for hip-hop artists, rappers, ballplayers, and business moguls. We also offer high-quality timepieces from Hublot, Patek Phillip, and Audemars Piguet in diamond-encrusted and basic designs.
If you’re looking for the perfect gift to give your lady, we carry a gorgeous selection of solid gold women’s jewelry pieces, including chain necklaces, studs, and hoop earrings. We also understand that every woman loves a little wrist bling, so we have an extensive collection of diamond and rose gold watches, as well as luxury women’s Rolex timepieces.
At Frost NYC, we offer a lifetime warranty and lifetime upgrade on the pieces we design so you can be assured of the quality of every jewelry item in our store. Browse our collection online or visit our 5,000-sq.ft. Showroom in the Manhattan DiamondDistrict.