”image”

Phone : 888-485-1061

ABOUT US

For over 30 years, Frost NYC has been a go-to destination for blinged-out jewelry lovers, delivering high-quality, custom pieces that set the standard in the industry. As one of the largest jewelry manufacturers in the U.S., we specialize in iced-out designs that complement street style, offering everything from Cuban, Franco, and diamond chains to men’s diamond bracelets, earrings, rings, and Rolex watches. Inspired by urban culture, our expert designers craft pieces in platinum, 10K, 14K, and 18K gold, catering to both old-school B-boys and new-school moguls. Located in New York City’s Diamond District, we bring million-dollar quality without the hefty price tag, now accessible worldwide through our user-friendly e-commerce platform. Whether you’re looking for a statement piece to elevate your tailored suits or a stylish rock to match your everyday drip, Frost NYC has the perfect jewelry to keep your swag on point. Explore our collection online or visit our showroom to see why celebrities, stylists, and trendsetters keep coming back for more!

Gallery

Tell your story

Gallery

Tell your story

Free shipping

Lifetime Upgrade

1M+ Customers

4.5 Google Rating

About Us

At Frost NYC, we offer urban-culture inspired fine jewelry pieces to wear with your freshest gear. We have jewelry to match your style and taste, from iced-out bracelets to chunky Cuban link chains. Our team of expert designers can even work with you to create a custom one-of-a-kind piece.

All our gold chains and pieces are made from 14k or 18k solid gold, with retro rose gold and cool white gold options available. We also create some pieces in harder 10k gold for added durability. Many of our chains, bracelets, and pendants can be iced out with pavé diamonds to add a little extra bling to your look.

Our collection includes gold chains for men, with popular styles such as the classic Cuban link, modern Miami Cuban chains, Figaro chains, and Franco chains. Choose several pieces to layer or wear one bold piece and make a statement. We also have a crazy selection of pendants that will suit any style and chain. From the iconic Jesus piece to sports-inspired pieces like basketball hoops and sneakers.

If you are looking for a sleek luxury timepiece to add to your collection, we carry a full range of Rolex watches for men, including the popular Datejust and Submariner, perfect for hip-hop artists, rappers, ballplayers, and business moguls. We also offer high-quality timepieces from Hublot, Patek Phillip, and Audemars Piguet in diamond-encrusted and basic designs.

If you’re looking for the perfect gift to give your lady, we carry a gorgeous selection of solid gold women’s jewelry pieces, including chain necklaces, studs, and hoop earrings. We also understand that every woman loves a little wrist bling, so we have an extensive collection of diamond and rose gold watches, as well as luxury women’s Rolex timepieces.

At Frost NYC, we offer a lifetime warranty and lifetime upgrade on the pieces we design so you can be assured of the quality of every jewelry item in our store. Browse our collection online or visit our 5,000-sq.ft. Showroom in the Manhattan DiamondDistrict.

More info

Newsletter

Sign up for exclusive offers, original stories, events and more.

© 2026 FrostNYC.