The Hip-Hop Jewelry Industry Is Poised To Blow Up This Year


The “awesome” sales revenue of men’s gold pendants is setting the stage for an extremely lucrative 2017.

 Diamond Key Pendant

 The urban jewelry e-commerce market has come a very long way from its humble beginnings in the early 2000s. As of 2016, industry experts predicted that sales revenue would grow into the millions in that single year because of the increased internet access in many countries around the world. Web consumers in India and China have contributed to the booming sales of big gold pendants like dog tags for men, making them the biggest contributor to the jewelry market being a multi-billion dollar industry in itself. Thanks to the increased proficiency and streamlined operations of customer service on the Web,  consumers are far more comfortable with buying men’s 10k gold pendants online. Frost NYC founder and CEO, Arthur Ilyev, recently discussed how spotlighting a ruby pendant on the online store has contributed to the incredible growth of his company since he launched it with his partner, Nick Kaykov, a year ago.


“I have to say, the hip-hop jewelry industry has been doing great as a whole in the last few years,” Ilyev muses from his Diamond District based office. “Jewelry lovers who would’ve once opted to only shop in a jewelry showroom are more comfortable in investing in luxury bling like a Jesus piece from the convenience of their computers, tablets, or phones.” With production prices being rather stable, the Frost NYC team is able to craft gold pendants for men designs with high quality metals and genuine gemstones for great prices that will be kind to consumers’ wallets. What’s more, their tech staff was able to implement innovative technology that makes shopping for a gold angel pendant a lot easier to do than before. The increasing success of the hip-hop jewelry website has poised it as a serious contender for the title of the fastest-growing online store in the jewelry industry.

 Gold Weed Pendant


“Everyone wants to be a hip-hop jeweler, but few are willing to do what it takes to be successful in that marketplace,” Iiyev states in a matter-of-fact tone. A bold statement from the boss of a street style jewelry site whose greatest success last year came from gold cross sales, but he speaks from a great deal of experience in working in the Diamond District. “The key to that is to offer something original that your competitors don’t have. In Frost NYC’s case, we offer real gold pendants for men like our marijuana leaf pendant that you won’t be able to shop for anywhere else online.” The website promises to provide an optimal shopping experience that includes communicating with jewelry lovers online, a 15 day money back guarantee, and free expedited shipping for gold hip hop pendant collectors to rely on.


Men’s gold pendants have also been very popular among mobile consumers, who often do their hip-hop jewelry shopping while on the go. Frost NYC caught on to this earlier on, which is why they optimized their website in a mobile-friendly format that made it easier for undecided shoppers to comparison shop on mobile apps before making a purchase. As a result, the company is poised to bring in millions of dollars more in revenue this year. “By this time next year, we’ll be discussing how the hip-hop jewelry industry’s sales have gone through the roof because of blinged-out pieces like our real gold pendants,” Ilyev boasts with a gleam in his eye.

February 21, 2017

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