The Franco chain is one of the most versatile and stylish chain designs in the game. Known for its tight, interwoven V-shaped pattern, it offers a clean, modern look that blends seamlessly with everything from streetwear to formal fits. Whether you're after a subtle everyday piece or an iced-out statement, Frost NYC has the best selection of Franco chains in yellow, white, and rose gold finishes.
Unlike bulkier chain types, Franco chains strike the perfect balance between strength and flexibility. They’re ideal for both solo wear and stacking with pendants. At Frost NYC, every Franco chain is made from 100% real gold and backed by our lifetime warranty, free shipping, and money-back guarantee — so you can wear your chain with confidence and class.
Here are five best-selling chains that dominate the Franco chain collection:
Gold Franco Chain: The go-to classic. Made with 14K yellow gold, this semi-solid piece delivers maximum shine without the heavy price tag.
Diamond Cut Franco Chain: Features a diamond-cut finish for extra shimmer under the light. Perfect for leveling up your day-to-night drip.
White Gold Franco Chain: A clean, modern aesthetic — this chain complements platinum or white gold watches and rings flawlessly.
Rose Gold Franco Chain: A bold twist on the classic, this solid rose gold Franco chain blends street swagger with luxury appeal.
Franco Chain Collection: Browse our full lineup of Franco styles in every gold color, width, and chain length imaginable.
|
Franco Chain Style |
Gold Type |
Finish |
Width Options |
Best For |
|
Gold Franco Chain |
14K Yellow Gold |
Semi-Solid |
2.2MM – 6MM |
Daily wear, classic shine |
|
Diamond Cut Franco Chain |
14K Yellow Gold |
Diamond-Cut Finish |
2.2MM – 6MM |
Extra sparkle without gemstones |
|
White Gold Franco Chain |
14K White Gold |
Semi-Solid |
2.5MM – 6MM |
Sleek, modern look |
|
Rose Gold Franco Chain |
14K Rose Gold |
Solid |
2.5MM – 6MM |
Bold, fashion-forward aesthetic |
|
Full Collection |
All Gold Types |
Mixed Finishes |
2.2MM – 6MM |
Browsing all Frost NYC Franco chain options |
Picking the perfect Franco chain comes down to a few key factors: your personal style, how you plan to wear it, and what type of gold you prefer. Whether you want to rock it solo or pair it with a pendant, this quick guide will help you find the right fit from Frost NYC’s premium collection.
Chain Length: Shorter chains (20–24") sit higher on the chest and work great for layering. Longer lengths (26"+) offer a bolder, statement look. Choose based on your neck size and how visible you want the chain to be.
Chain Width
2.2MM – 3.1MM: Subtle, ideal for everyday wear or minimal style.
3.7MM – 4.5MM: Balanced and versatile — fits most neck sizes.
5.2MM – 6MM: Thick, bold, and designed to stand out.
Gold Color
Yellow Gold: Traditional and timeless.
White Gold: Sleek, modern, and pairs well with cool tones.
Rose Gold: Trend-forward and unique — makes your look pop.
Budget vs. Weight
Solid chains cost more due to higher gold weight. Semi-solid and diamond-cut options offer a lighter (and often more affordable) alternative without sacrificing shine.
Clasp & Security
Heavier chains should have box clasps or secure lobster clasps to handle weight and prevent accidental drops.
Still unsure? Explore our full Franco chain collection to compare styles side-by-side or contact a Frost NYC rep to build your ideal chain.
|
Chain |
Starting Price |
Gold Type |
Why the Price? |
|
~$2,300 |
14K Yellow |
Midweight build, great for everyday shine |
|
|
~$1,830 |
14K Yellow |
Slightly lighter, but diamond-cut finish adds labor value |
|
|
~$1,830 |
14K White |
White gold alloy adds cost — clean look, high demand |
|
|
~$3,600 |
14K Rose |
Solid gold, heavier gram weight, premium rose finish |
Want to build your own custom Franco chain from the ground up? Frost NYC makes it easy.
Customize the following:
Gold Purity – Choose 14K gold in yellow, white, or rose.
Chain Length – Ranges from 20” to 30”+ to match your neck size and fit preference.
Chain Width – From sleek 2.2MM to bold 6MM.
Finish – Choose between high-polish, diamond-cut, or classic semi-solid.
Locking Clasp – Upgrade to box clasp, lobster clasp, or gemstone-accented versions.
Whether you’re building a lightweight starter chain or a heavyweight statement piece, we’ve got options to make your Franco chain one of one.
A Franco chain features tightly woven V-shaped links that give it a sleek, durable, and flexible structure. It’s one of the most popular chain styles for men because of its clean look and ability to pair well with or without a pendant.
Yes — especially our gold Franco chain. Its sturdy link design is resistant to kinks and breakage, making it a perfect choice for everyday use.
A diamond cut Franco chain has tiny cuts in the surface to reflect light for added brilliance — without the use of actual stones. Our diamond cut Franco chain is perfect for subtle bling.
Absolutely. Choose from white gold Franco chains, rose gold Franco chains, or stick with classic yellow gold. Every option is available in a range of widths and lengths.
For a sleek, low-profile chain, stick to 2.5MM–3.7MM. For a statement piece, go 5MM+. Our Franco collection lets you explore all options, from subtle to standout.
At Frost NYC, we offer urban-culture inspired fine jewelry pieces to wear with your freshest gear. We have jewelry to match your style and taste, from iced-out bracelets to chunky Cuban link chains. Our team of expert designers can even work with you to create a custom one-of-a-kind piece.
All our gold chains and pieces are made from 14k or 18k solid gold, with retro rose gold and cool white gold options available. We also create some pieces in harder 10k gold for added durability. Many of our chains, bracelets, and pendants can be iced out with pavé diamonds to add a little extra bling to your look.
Our collection includes gold chains for men, with popular styles such as the classic Cuban link, modern Miami Cuban chains, Figaro chains, and Franco chains. Choose several pieces to layer or wear one bold piece and make a statement. We also have a crazy selection of pendants that will suit any style and chain. From the iconic Jesus piece to sports-inspired pieces like basketball hoops and sneakers.
If you are looking for a sleek luxury timepiece to add to your collection, we carry a full range of Rolex watches for men, including the popular Datejust and Submariner, perfect for hip-hop artists, rappers, ballplayers, and business moguls. We also offer high-quality timepieces from Hublot, Patek Phillip, and Audemars Piguet in diamond-encrusted and basic designs.
If you’re looking for the perfect gift to give your lady, we carry a gorgeous selection of solid gold women’s jewelry pieces, including chain necklaces, studs, and hoop earrings. We also understand that every woman loves a little wrist bling, so we have an extensive collection of diamond and rose gold watches, as well as luxury women’s Rolex timepieces.
At Frost NYC, we offer a lifetime warranty and lifetime upgrade on the pieces we design so you can be assured of the quality of every jewelry item in our store. Browse our collection online or visit our 5,000-sq.ft. Showroom in the Manhattan DiamondDistrict.